Courteney Way

Courteney Way

Marketing Director

Courteney Way is the Marketing Director at Funding Options, raising the profile of the fast-growth fintech within the ecosystem and building brand awareness as a vital provider of finance solutions to SMEs. For the past ten years, she has worked across UK, European and South African markets and In 2022, she was recognised as part of Women in Fintech Powerlist.

tide x funding options

Tide acquires Funding Options

Tide, the leading digital business banking platform, has today announced it will acquire Funding Options, a leading UK marketplace for business finance, subject to FCA approval.  Founded in 2011, Funding Options is a leader in SME credit intermediation and has been recognised as a fast-growth scale-up, and has featured in the FT1000, the Financial Times’s annual list of Europe’s fastest-growing companies.

29 Nov 2022

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Entrepreneurs suffering mental fatigue as 4 in 5 UK business owners consider return to employment

Survey reports fatigue among business owners

The survey of 1000 UK SMEs, conducted by Funding Options and Censuswide, found less than half of business owners are 'very confident' of surviving the next six months (42%)

27 Sept 2022

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Craft beers and ales for national beer day

National Beer Day 15th of June

National Beer Day Britain takes place on the 15th of June, established in 2015 by Jane Peyton (founder of the School of Booze). Introduced by the Dutch in the latter half of the fourteenth century, beer is the most popular alcoholic drink in the United Kingdom.

15 Jun 2022

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Women can too

50 Business Ideas that Women can do too

Setting up a business from scratch takes an abundance of personal and professional qualities. Courage, perseverance, competitiveness, determination, and talent - these traits will pave your road to success in any industry. Though, you'll also need access to the proper funding; get that finance wrong at the start, and your progress can be limited. Fresh entrepreneurs can also overlook the more 'serious' aspects of running a business, such as probability and risk. It would help if you thought about what companies have the best chance of success while limiting your financial risk.

10 Mar 2022

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Facebook on laptop near plant

Low-cost social media marketing ideas when you have a tight budget

Nowadays, Social Media isn’t so much a choice to promote your business as it is a necessity. If you’re an SME, you can put together a very cost-effective campaign quickly and effectively. Below, Funding Options consider some of the leading social media platforms and identify five initiatives you can promote across the spectrum with minimum effort.

3 Mar 2022

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Business consultants

Six ideas to drum up business and cut costs at the start of the year

Once the Christmas and New Year rush is over, many businesses enter a lean period that can last until Spring. Lots of us overspend at the end of the year, so it’s not surprising that customers wait until their finances are back on track and under control before spending on non-essentials or luxuries. It’s not just retail businesses that can suffer in this lean time; service industries also experience a lack of orders, particularly B2C service businesses who rely on consumers digging into their pockets to pay for installations or perhaps building work on a house. But here’s the good news, you don’t have to sit there and wait for the customers to come through the front door, to call or fill in your online enquiry forms. With a bit of imagination, some basic techniques and graft, you can quickly get proactive and drum up business. So, let’s get creative and look at your options.

11 Feb 2022

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Strawberries and chocolate

14 last-minute Valentine’s Day marketing ideas for retail and high street businesses

Valentine’s Day can be the first burst of profitable activity high-street businesses experience after the Xmas and New Year activity fades. For some, the increased activity and sales are more achievable. You’d expect gift shops, card shops, chocolatiers, florists and restaurants to be busy on the days leading to February 14. Salons and barbers also enjoy more sales as we get groomed for the night out. Here we’re going to suggest 14 quick, cheap promotional and marketing ideas you can put into practice over the next few days with little effort. The suggestions will be generic, so you’ll have to select which ideas fit your business.

8 Feb 2022

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Nutella shop

February 5th is World Nutella Day, what can we learn from one of Italy’s most successful brands?

As you stock up on a jar to open on February 5th, World Nutella Day, it’s worth considering the impact the hazelnut and cocoa spread has had on our eating habits and how it’s become one of the most successful business stories ever. Ferrero, which owns the Nutella brand, has a fascinating history. How it’s grown and managed should be considered an object lesson in sound management and growth for many business students.

4 Feb 2022

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Black friday shopping bags

Black Friday sales and marketing strategies that work on a budget

Black Friday and Cyber Monday sales and marketing strategies don’t have to be expensive or complicated; paper flyers, sandwich boards, vouchers, loyalty offers, gift cards, writing on your shop window, and broadcasts can work well for high street businesses.   It’s worth noting that many purchases made on the day or days surrounding Black Friday and Cyber Monday are impulsive, and it’s all about price; can you offer deals that competitors can’t?  

23 Nov 2021

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